River Financial Planners
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Financial Planning & Investment Management

Financial Planning

Financial planning isn’t about a specific product. It centers on strategies – what will best align your use of capital with your values? What do you need to do to reach your goals? Together, we can create a blueprint for achieving your goals.

It’s our job to ask the right questions and identify those goals and values. As a CERTIFIED FINANCIAL PLANNER™ Practitioner, I follow the six elements of the personal financial-planning process:

*Establishing and defining the client/planner relationship*
*Gathering client data, including goals*
*Analyzing and evaluating the client’s current financial status*
*Developing and presenting recommendations and/or alternatives*
*Implementing the recommendations*
*Monitoring the recommendations*

Investment Management

Our investment recommendations are based on our own independent research. Your after-tax return matters most, and that’s why we favor investments that help you keep more, while the government keeps less. We advise based on risk management and can show you ways to help defer and reduce income, capital gains and estate taxes.

Being an independent firm means we can focus on your needs. We're not interested in promoting a certain product and we're not limited to one company’s products. We're interested in promoting your goals – the products are just the means to get there. As we identify your specific needs, we narrow the products and services to those that help you.

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​River Financial Planners
Kalamazoo: (269) 679-2636 | Manistee: (231) 723-9440 | Norton Shores: (231) 798-0007

Check the background of your financial professional on FINRA's brokercheck.finra.org
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Securities and advisory services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC. 

The LPL Financial Registered Representatives associated with this site may only discuss and/or transact securities business with residents of the following states: AL, AZ, CA, CO, CT, FL, GA, IA, IL, IN, KS, LA, MI, MN, MT, NC, NM, OH, OK, PA, SC, TN, TX, UT, WA, WI, WV, WY

© 2023 River Financial Planners

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP ®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements. This site is for informational purposes only and is not intended to be a solicitation or offering of any security and: • Representatives of a Registered Broker-Dealer (“BD”) or Registered Investment Advisor (“IA”) may only conduct business in a state if the representatives and the BD or IA they represent (a) satisfy the qualification requirements of, and are approved to do business by, that state; or (b) are excluded or exempted from that state’s registration requirements. Representatives of a BD or IA are deemed to conduct business in a state to the extent that they would provide individualized responses to investor inquiries that involve (a) effecting, or attempting to effect, transactions in securities; or (b) rendering personalized investment advice for compensation.
  • Home
  • Contact Us
  • Services
    • Services
    • Financial Planning / Investment Management
    • Life Insurance
    • Long-term Care Insurance
  • About Us
  • Resources
  • Client Login